# Commitment

Source: https://segern.com/practice/commitment

Treat goals as a promise—to ourselves, our users, and our community. But not all goals are created equal: we focus on those that deliver leverage, profit\*,...

Treat goals as a promise—to ourselves, our users, and our community.

But not all goals are created equal: we focus on those that deliver *leverage,* profit\*, or proof.\*

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**How we do it:**

- Tie every goal to user, product, or company transformation (not output for its own sake).
- Use the “leverage, profit, proof” test to filter goal candidates.
- Make goal-setting and review a ritual, not a formality.

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**Practice:**

- Write goals that describe the desired impact, not just the activity (“Ship onboarding that halves setup time,” not “Redesign onboarding”).
- Publicly (internally) commit to goals at the start of each cycle; review and recalibrate at the end.

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Commitment is not about inflexibility, but integrity. When our goals are clear, aligned, and necessary, we move faster, adjust smarter, and measure progress by impact—not just motion.