# Depth over reach

Source: https://segern.com/practice/depth-over-reach

Generalists win attention. Specialists win trust.

## Why it matters

Trust compounds when the work becomes unmistakable.

## How we apply it

We take fewer engagements at once, make fewer sharper bets, and spend more time inside the problem before naming the solution.

## Decision filter

> Does this make the work unmistakable?