# Human design

Source: https://segern.com/practice/human-first-product-design

People feel systems before they understand them.

## Why it matters

Interfaces shape emotional reality before they are rationally decoded. How something feels determines whether it earns trust.

## How we apply it

We design for calm, agency, and dignity. We treat attention as finite and avoid coercive patterns that make people feel controlled instead of capable.

## Decision filter

> Would this make someone feel more capable or more controlled?