# Three phases

Source: https://segern.com/practice/three-phases

Proof, Cash, and Leverage define the long arc of the work.

1. **Phase I: Proof** — build credibility through outcomes
2. **Phase II: Cash** — convert proof into sustainable revenue and systems
3. **Phase III: Leverage** — use systems and cash to build durable leverage

Segern builds what matters for people who refuse the ordinary.