Ritual

Think past
the obvious answer.

André Givenchy’s free, occasional newsletter for founders and product leaders on design, business, and company decisions.

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Aperture of masteryFrom André at Segern
Aperture of mastery

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What the letters offer

Understand the decision.

Explore the assumptions and tradeoffs behind a product, a company, or a way of working.

Borrow a useful practice.

Take a question or method into a conversation, a brief, or a choice you need to make.

See another perspective.

Follow ideas across design, business, and life. Weigh the argument and reach your own view.

Something useful to think with.

Each letter explores a question through experience and research, with practical ideas where they belong.

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For the choices you make at work.

What deserves a place on the roadmap? What does a customer actually need? Ritual puts design decisions in the context of the company that must carry them.

Two pieces of wood reveal the interlocking joints that hold them together.

For the choices you make in life.

How do you want to spend your time? What is worth your attention? Ritual explores the habits and commitments that shape a life, without turning every observation into a business lesson.

A strip of textured paper curls into an open loop, with one end lifting from the table.

Inside a letter

The reason is part of the result.

A finished product hides much of the thinking that shaped it. Ritual follows the question, the alternatives, and the tradeoffs so there is more to take away than an attractive answer.

Three stone spheres show rough, partly worked, and smooth surfaces.

Made for reading

A complete read. No catching up required.

Each issue stands on its own. The full letter arrives in your inbox, with references for when you want to explore further.

An open cotton-paper envelope holds a single folded letter, lit against black.

Written by a builder of products and companies.

André Givenchy founded Segern, where he works across strategy, customer experience, and product design.

Ritual carries that connected perspective into a personal letter, with insights from practice and ideas found beyond it.

André Givenchy
André Givenchy Founder, Segern
About André

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