Commitment.

Treat goals as a promise—to ourselves, our users, and our community.

But not all goals are created equal: we focus on those that deliver leverage, profit*, or proof.*

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How we do it:

• Tie every goal to user, product, or company transformation (not output for its own sake).
• Use the “leverage, profit, proof” test to filter goal candidates.
• Make goal-setting and review a ritual, not a formality.

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Practice:

• Write goals that describe the desired impact, not just the activity (“Ship onboarding that halves setup time,” not “Redesign onboarding”).
• Publicly (internally) commit to goals at the start of each cycle; review and recalibrate at the end.

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Commitment is not about inflexibility, but integrity. When our goals are clear, aligned, and necessary, we move faster, adjust smarter, and measure progress by impact—not just motion.