Gander

Elevate the truth

Context

Segern was tasked with designing and developing Gander, a decentralized news and research aggregation platform aimed at combating misinformation and promoting unbiased, transparent information. The goal was to create a user-friendly, reliable, and neutral news source that empowers individuals to engage with accurate data and contribute to the global conversation.

Solution

To address the challenges, we crafted a brand identity and platform that reflected Gander's mission of elevating the truth. This included a modern, elegant word mark symbolizing transparency and inclusivity, and a vibrant color palette to foster trust and connection. The iOS app was designed for simplicity and efficiency, featuring a clutter-free interface and intuitive information architecture. The platform's functionality allows users to curate personalized digests and contribute to the truth-seeking mission.

Two iPhone 16s displaying the Gander news app; one shows the launch screen featuring a reporter background video with a Get Started button, the other an email signup form.
Two iPhone 16s showing the Gander app screens for entering a verification code and creating a user name.
Two iPhone 16s displaying the Gander app onboarding screens for personalizing news interests.
iPhone 16 displaying the Gander app with curated news articles and videos.
Two iPhone 16s displaying the Gander app showing an minimalist article reader view and user comments.
iPhone 16 displaying Gander app live stream screen showing a pride parade with a rainbow flag with event details.
iPhone 16 displaying a paused video titled "Loneliness is an epidemic that no one is talking about" on the Gander app.
Branded stationery set for Gander, including letterhead, envelope, business card, and folder.
Business cards and stationery featuring the Gander logo in various bold colors.
Three folded t-shirts stacked, each in a color from the Gander palette, featuring the Gander wordmark printed in bold contrasting colors.
Young woman with long dark hair in a green shirt featuring a living coral color stylized Gander "G" logo mark.
A woman with blonde hair wearing a purple shirt with the Gander logo in a contrasting bold pink color.
A young woman with braided hair wearing a Khaki Brown t-shirt with a wraparound Gander logo in orange on here right waist side.
Three colorful tote bags with contrasting wrap around Gander logo hang against a plain light gray wall.
A modern living room with a wall-mounted TV showing a Gander news broadcast featuring a woman reporter in a mustard sweater in front of a green set..
Two Gander street banners hang from a pole, one shows a man with a camera and the word Gander logo the other has a message reading "when you're ready to see every side of the story, not just the first thing someone puts in front of you."
A person walks past two brick wall Gander posters, one with a man holding a magnifying glass and the other with text reading "When you just need a little help uncovering the truth."
A Gander billboard shows a man wearing headphones with eyes closed and text saying "Cut out the noise and gain some clarity."
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Joseph Getz
Opt Health

Andre quickly understood our users & delivered a foundational UX/design for our mobile redesign. Highly recommend & will use again!