Commit to goals and outcomes.
Treat goals as a promise—to ourselves, our users, and our community.
But not all goals are created equal: we focus on those that deliver leverage, profit*, or proof.*
How we do it:
- Tie every goal to user, product, or company transformation (not output for its own sake).
- Use the “leverage, profit, proof” test to filter goal candidates.
- Make goal-setting and review a ritual, not a formality.
Practice:
- Write goals that describe the desired impact, not just the activity (“Ship onboarding that halves setup time,” not “Redesign onboarding”).
- Publicly (internally) commit to goals at the start of each cycle; review and recalibrate at the end.
Commitment is not about inflexibility, but integrity. When our goals are clear, aligned, and necessary, we move faster, adjust smarter, and measure progress by impact—not just motion.